Self confessed hipster Adam Groffman has launched his latest online travel guide, this time a Stockholm City Guide.

The easy to navigate guide tells you everything you need to know about city – beginning with the fact that while it’s not always cold, it’s always cool. ‘Stockholm is one of those cities that’s great for tourists,’ Groffman told So So Gay. “There’s a healthy mix of tourist attractions and also more local, more fun things to do (ie, shopping, clubbing, eating) which always end up making holidays so much more fun and memorable. Besides the ridiculous beauty of Swedish men and the openness and friendliness of the city, it’s a great place for a summer escape. The weather is comfortable, the nights are long.”

Groffman, who is also editor of, say that he visited Stockholm for a music festival and that all the things in the guide are a mix of places/businesses he independently visited in his free time while in Stockholm, or were suggested by the organisers of the music festival. It covers everything from cool shopping streets, to the best restaurants, bars and cafés, with additional sections for gay Stockholm, where to stay, and general travel tips.

The site, which has recently been redesigned, describes itself as ‘a lifestyle blog for men and other stylish travellers’; there are also a number of other guides to the ‘coolest things to do and see around the world.’